Close your eyes. Think of jeans. Now open your eyes. That was 501® Originals, right? The classic, straight leg and iconic style have been the blueprint for every pair of modern jeans, etched into the world's collective consciousness since 1873, when Levi Strauss himself invented them. They've never gone out of style. And they never will.

• The first blue jeans

• Our iconic straight leg model

• A blank canvas for personalization and self-expression

• Made of non-stretch denim